Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% menos CPA
“Esses tipos construíram um relacionamento tão forte com nossa organização que consideramos uma extensão do nosso departamento de TI. Nós sempre sabemos que um excelente serviço é apenas um telefonema ou e-mail de distância e que vamos receber o mesmo nível de atenção que eles sempre fornecem que nos faz sentir como se fossemos a sua prioridade.”